Privacy Policy.

Privacy Policy — Bazema
Last Updated: 23 November 2025

Bazema (“we”, “us”, “our”) is a marketing agency providing services to UK estate agencies and related businesses. We also provide free marketing resources to homeowners and the general public. We comply fully with UK GDPR, Data Protection Act 2018, and PECR.

For any privacy queries, contact:
info@bazema.com
Business located in Poulton-le-Fylde, Lancashire, UK
(Data Controller: Sole Trader)

We are committed to processing personal data lawfully, transparently, and securely.

‍1. What Personal Data We Collect
‍
‍We may collect:
- Name, job title and business information;
- Email address, phone number and contact preferences;
- Website behaviour including IP address, browser details, pages viewed, cookies and pixels;
- Information submitted via forms, downloads, newsletter sign-ups or business enquiries;
- Access details required to deliver contracted marketing services (e.g. social accounts, CRM, ad accounts).

We do not intentionally collect special category data.

‍2. How We Collect Personal Data

‍We collect data:
- When you contact us by email, phone, messaging platforms or website forms;
- When you download a resource or sign up to receive marketing;
- Automatically through Analytics and Pixels when you browse our website;
- From publicly available business sources including estate agency websites.

‍3. Lawful Basis for Processing

‍We process your data under the following lawful bases:
- Performance of a contract — providing requested services or information;
- Legitimate interests — business-to-business marketing and analytics;
- Consent — direct email marketing to individuals where required under PECR;
- Legal obligation — maintaining accounting and service records.

Where consent is relied upon, you may withdraw it at any time.

‍4. How We Use Personal Data

‍We use data to:
- Provide requested information and fulfil service agreements;
- Supply marketing insights, downloads and digital resources;
- Improve our website, products and marketing performance;
- Maintain internal records and communications
- Personalise advertising and retarget interested users.

We do not sell or rent personal data to any third party.

‍5. Sharing Your Personal Data

‍We may share data with trusted service providers such as:
- Website hosting providers (e.g. Webflow);
- Advertising and analytics platforms (Google, Meta, TikTok, LinkedIn);
- CRM and communication platforms.

All suppliers are subject to data processing agreements. International transfers include safeguards such as SCCs and encryption.

‍6. Data Retention

‍We retain:

- Marketing contact data until unsubscribe or after 24 months of inactivity;
- Communications and project records for up to 36 months;
- Client service data for up to 6 years for HMRC compliance;
- Data no longer needed is securely deleted or archived.

‍7. Your Rights Under UK GDPR

‍You have the right to:
- Access your personal data;
- Request correction or deletion;
- Object to processing for direct marketing;
- Restrict or limit how your data is used.
- Data portability in applicable cases.

To exercise rights, contact: info@bazema.com We will respond within 30 days. You may complain to the ICO if you believe your rights are violated: https://ico.org.uk/make-a-complaint/

‍8. Security Measures

‍We implement technical and organisational measures to protect data including access restrictions, secure storage and encryption where applicable. However, no online transmission is completely secure.

‍9. Cookies and Tracking Technologies

‍We use cookies and pixels for:
- Website performance measurement;
- Personalisation of advertising;
- Improving visitor experience.

You can manage preferences via our cookie banner or browser settings. Further details appear in our Cookie Policy.

‍10. Marketing Communications

‍Where required by law, we will request consent before sending marketing emails to individuals. All marketing emails include:
- A clear unsubscribe link;
- An option to update preferences;
- Rapid processing of opt-out requests (within 48 hours).

We may send relevant B2B marketing to business contacts where legitimate interest applies.

‍11. Policy Updates

‍We review this policy regularly. Changes will be posted on this page with a revised “Last Updated” date. If you have questions about this policy or how your data is handled, contact info@bazema.com.